Web Design 2014: Is Your Logo Too Big?
Have you ever been tempted to make your logo…bigger?
If you answered ‘yes’, then you might want to re-think your decision. The perpetual problem with logos is not with style – but with SIZE. And this debate has produced hundreds of headaches for web designers everywhere. Just because it’s 2014, doesn’t mean the discussion is over. There are businesses out there who still think ‘going big’ is good when it comes to branding.
But Bigger Is Better, Right?
In the case of creating a website, it really depends on the layout or concept of a page. Let’s take Starbucks.com and search engine Google as examples. These firms have pretty prominent logos: once you see them, you know to whom it belongs to. It’s been their trademark for what they do, as well as their company’s mission.
On the Starbucks website, their logo is positioned on the top left corner; a 62×62 pixel image that represents good coffee. But even if you don’t look at it, you can be sure that you’re on the Starbucks website. How? You can feel it in the menu, images, navigation, and overall vibe of the page. And it’s not just Starbucks that apply a small logo to their website. Popular brands such as Amazon and Sony also have small-sized logos.
In the case of Google, they need theirs to be more prominent because there’s hardly anything on their page. It’s just a lot of white space. However, that is exactly what they want. Their objective is to present themselves as a simple search engine dedicated to giving users the results they need. But once the list shows up, their logo shrinks into a smaller size that’s more appropriate for the page.
How To Determine The Best Logo Size
Remain objective when it comes to your logo. Sure, you want people to take notice (especially if the design is new!), but simply making it bigger is NOT the solution.
LAY OUT a plan for the website. Brainstorm ideas with your web designer. What will your website contain? How will it look like? What’s the theme? You won’t know what to do with your logo unless everything else is in place. Think of your website as cake and the logo as icing. You can’t put the icing in unless the cake is done.
PLACE LOGO in a strategic location. Usually, this means the upper left corner of a page, or dead center. According to several studies, online users’ eyes typically follow a ‘Z’ or ‘F’ pattern. With this in mind, you can get an idea of the best position to maximize your logo.
ASK your web designer for samples if you two can’t agree on logo size. If your layout is responsive, it shouldn’t be too much trouble for him (but give enough time, too!). Various samples will allow you to see how the logo really looks like. Sometimes, just visualizing it will paint a different picture than actually seeing it for real.
The Hard Truth: People Don’t Come For Your Logo
There are quite a number of reasons why firms would want a bigger logo. Sometimes it’s because they just really like its design, others hate seeing white space, the rest want to be remembered. Whatever their argument is, there’s no denying that users do NOT go to a website to see a firm’s logo.
People come for CONTENT. Clear data they can use, updates that brighten their day, and vital information about your products or services. If they happen to remember you for your logo, that’s a huge plus! Yes, a great logo is important for branding and marketing purposes – but there’s more to a business website than that.
Maybe a big logo can be forgiven in print ads; but on your website, it’s best to have more meat for users to chew on. Offer fantastic benefits, present useful advice, and don’t forget relevant photos or videos. Form a connection so your brand won’t be too far away from their minds. In today’s technology-driven world, audiences are looking for value. Give it to them in the form of fantastic, unforgettable content.
Sit down with your web designer and figure things out. Listen to one another, jot down ideas, and figure out something awesome you both can agree on. Web designers are experts at creating unique, beautiful pages – so trust him to give your company’s logo the attention it deserves.