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Why Do Responsive Websites Look the Same?

One of the best ideas for corporate web design today is to use a responsive layout [Tweet Me!]. For one, it looks clean and highly professional; two, it flows seamlessly on any digital platform; and three, it’s economical and SEO-friendly. For both web designers and clients, what more can you ask for?Perhaps, a bit of diversity.Have you ever looked closely at several responsive websites and thought: ‘they look eerily similar, don’t they’? That’s the dilemma. Sure, the web designer and developer may alter a few details – but compare them to the competitor and they will show the exact same layout. Why is this so? And is the future of web design doomed for monotony?

Responsive Web Design is Profitable

We can’t deny how responsive web design (or RWD) has shaped the digital landscape. As mentioned earlier, it benefits both parties (the web designer and the client) in terms of profit. The web designer doesn’t need to spend so much time and effort on separate templates. The business owner on the other hand, doesn’t have to burn holes in his pocket if he wants a mobile-friendly version of his site.

Users too, are quite happy with RWD. They can now seamlessly view their favorite websites on any platform without worrying about compatibility. Also, most RWD layouts incorporate minimalistic themes that are trending nowadays. It really does seem like the perfect solution. Until every website starts looking the same.

Although complete custom designs are more impressive, the truth is, they are rather expensive and take up a lot of time. Unlike tweaking an existing RWD template, designing a website from the ground up requires plenty of skill, time, effort – not to mention, money.

Responsive Web Design is Required

RWD doesn’t just cater to mobile phones. It also responds to desktops, laptops, and tablets. With so many devices coming out of the market, one fluid layout can answer these needs in a snap. Which is good for businesses and users. It all comes down to purpose. These days, there’s not much need for fluff – instead, everyone is moving onto sleek, minimalistic themes because a lot of people are on the go.

Another factor are the gadgets themselves. Most of them are touchscreens. Not just phones, but laptops and desktops too. That means web designers have to integrate this technological feature in order for a business web design to move forward. Design inevitably follows purpose: and this has drastically changed since gradient days.

Responsive Web Design is Successful

Indeed it is. So it happens that people have the tendency to follow what is fruitful. If you can recall the earlier years of flash animation, drop shadows, custom backgrounds, you’ll realize that every generation had been following one trend after another. Why? Because it works. The same is true for RWD.

And it’s not just RWD that’s been showing up in business plans everywhere. Content marketing, SEO, social media strategies – they’re all appearing in various company objectives because what matters most today. If something isn’t as productive, no one would even bother. Another reason for the RWD craze are the web designers. Whether you’re a pro or a beginner, you need to be in the know regarding the latest web design templates. And this, is one of them.

So does that mean you should steer clear of RWD?

Of course not. However, maybe it’s time to rethink your web design goals as a company. If you’re a firm catering to small business web design services, look ahead and envision the bigger picture. Are there other techniques that you can come up with so it doesn’t look cliché? How will you take various elements and make it unique? Is there a better RWD template that won’t appear monotonous even when used again and again?

As an NYC web design firm, we strive to find answers to such questions. How about you, are you prepared to bring responsive web design to a whole new level?

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