In this digital era, it is imperative that in 2017 all real estate agencies and professionals establish and maintain an online presence as a part of their comprehensive digital marketing strategy.
As the Real Estate Zero Moment Of Truth published by Google, the internet has become a huge and diversified place which allows consumers to access “instant” information regarding any topic with just a click of a mouse, in the comfort of their own home without having to talk to anybody.
In order to successfully run your real estate agency, it is important for you to make the most of what the online realm has to offer, as people nowadays are very inclined towards searching for real estate information properties through the web.
But the question is… How to market your real estate agency over the internet?
The answer is digital marketing. There are many digital marketing agencies that specialize in real esate marketing online for agencies, brokers, and agents.
There are numerous techniques and SEO tools available which can help in successfully marketing your real estate agency online, among which real estate SEO is one of the most effective digital marketing tactics but it takes time and the setup needs to be thorough.
SEO AND REAL ESTATE SEO – WHAT ARE THEY?
Search Engine Optimization, also known as SEO, is a process that allows your website or blog to gain organic web traffic through search engines like Bing, Yahoo, Google, etc. In other words, SEO is what you will use to lure potential customers to your website and blogs, where they can gain insight on your business and services.
There are a lot of technical stuff associated with SEO and requires professional assistance for the success of your real estate digital marketing.
Otherwise, you will end up becoming a victim of empty promises and a waste of your digital marketing dollars if you are using services like Zillow or Trulia.
Implementing search engine optimization (SEO) techniques to a real estate website for attracting more visitors is known as Real Estate SEO. These techniques use a set of keywords relevant to the real estate website and optimize them on major search engines.
By doing this, whenever a customer types in those keywords in the search bar, your website will start to appear.
This will attract a considerable amount of visitors to your website giving your business the exposure it needs online.
SEM (PAID TRAFFIC)
Since this blog post is about the importance real estate agencies using SEO as part of their overall digital marketing strategy, here is some information on SEM.
We talk about paid ads from Google and other search engines in this blog post.
Paid traffic is different than Organic SEO but together they can immediately get your agent’s phone ringing!
IMPORTANCE OF REAL ESTATE SEO
Currently, real estate is thriving in the United States and with that fact, the number of real estate agencies, brokers and agents are increasing too nationwide.
The Internet has emerged as a reliable and great source for people interested in buying and selling properties as well as getting information about all the different aspects of real estate.
If you manage or are in charge of the marketing for a real estate agent, then it is essential for you to establish a mobile friendly website and promote it by using SEO methods suited for real estate.
Real Estate Search Engine Optimization (SEO) has many attractive benefits which support its importance and makes it a considerable investment option:
- Best for achieving long-term real estate sales goals
- A cost-effective form of marketing
- Win the trust of new customers
- Superior conversions, higher ROI, and better quality real estate leads
- Keeps in touch with existing customers
- Provide exposure to a greater number of prospects
- Generate more leads without spending much on expensive advertising
Real Estate SEO and Local SEO might sound like a complicated process, but working with a professional company will make sure for a fluid and positive ROI SEO campaign.
Blog Source: SM Digital | Real Estate SEO? Do I Need It?