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Which Widget Your Website Needs This 2015

Everybody uses some type of widget on their gadgets: whether on their mobile phones, computers, or on their personal blogs. Also known as modules or web parts, widgets commonly take the form of tickers, clocks, countdowns, etc. As there are a wide variety of them to choose from, it’s important to get ONLY what you need.

If you own or operate a website for example, it’s a good idea to update it with the latest functionality for 2015. Your viewers will certainly appreciate the gesture. But don’t just get any ol’ clock or ticker. Take a look at these widget finds for better conversion as well as user experience.

 

Online Scheduler Widget

Wouldn’t it be awesome if you could just schedule a doctor’s appointment yourself? ScheduleOnce does this function in a clean, sleek design that online users love. Anybody can utilize this widget: from teachers, businessmen, lawyers, and yes – doctors. With ScheduleOnce, you can create AND manage scheduling for yourself, others, or your team. Now you can see which customers to serve first, and keep track of your appointments.

Similar widgets to try:
Google Calendar, BookingBug, Calendly, TicketLeap (for selling tickets), EventBrite (for events), and OpenTable (for restaurants)

 

Pretty Image Slider Widgets

Images will be a HUGE thing in 2015. Don’t miss out on this trend by offering lovely slideshows on your website. A popular widget for this job is PhotoSnack: it’s quick, mobile-friendly, and looks professional. Simply upload photos from your device or social media account, customize using one of their templates, then embed on your site. This is a nifty tool to have for online portfolios, travel blogs, and ecommerce sites.

photosnack1

Similar widgets to try:
PhotoPeach, PictureTrail, PhotoBucket, and SmileBox

 

Email Marketing Widget

Where would we be without the power of email? Until today, it’s still one of the most reliable forms of communication. It’s also an inexpensive way to reach out to clients and customers. So upgrade those emails with MailChimp. It’s an email marketing tool that helps you create customized, targeted emails; plus lets you connect campaigns with social media accounts. MailChimp even provides information on the number of emails opened.

mailchimp1

Similar widgets to try: Ininbox

Social Media Widgets

Social media is going to be a necessity in 2015; so adding social media buttons is a MUST for all websites. The look and position on your widgets is crucial for getting those clicks. And what better widget to help you on this aspect than ShareThis. By just choosing a platform and style, you can have a stylish button for your site that works great on desktops, mobile phones, and tablets. Make them big or small, place them on your sidebar or at the bottom – it’s all up to you.

Similar widgets to try: AddThis and Gigya

 

Live Chat Widgets

It’s great whenever companies respond to their customers’ needs in a timely manner. If you’re a budding entrepreneur, then you’ll love live chat widgets. These tools allow you to offer live assistance to online users. This improves their digital experience, as well as makes you appear trustworthy. Don’t miss the chance to serve your customers better. Install services like Olark, which helps you respond to user chats quickly and efficiently.

Similar widgets to try:
LivePerson, Chatwee, PureChat, WebsiteAlive, Velaro, and LiveHelpNow.net

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4 Mesmerizing Inspirations For Your Website

Finding inspiration for your next website? Picking one isn’t that easy when you are quite a newbie actually. There are lots out there in the web, but the challenge there is for you to choose the one that would fit your theme or concept. It’s really important that you provide the distinction. It brings out the uniqueness and personality among everyone else’s work.

And if you happen to be fishing for some inspiration because you have no idea where to start, here are some sites that you can pitch your concept on as you start with your latest web project.

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5 Signs Your Web Design Was a Worthwhile Investment

Your website should be making you money.

That’s one of the main reasons why you had one in the first place. Aside from brand recognition and a form of online advertising, websites are supposed to bring in leads from your target market. But if it doesn’t even do that, then perhaps it’s time to rethink your objectives in building a website for your business.

1.Your Web Design Attracts The Right Market

This is crucial in order for you to gauge how effective your overall design is. Before web designers conceptualize, there should be a study or at least a discussion about your preferred audiences. For instance: gaming enterprises usually target teens and young professionals who enjoy video games or related applications. Thus, their web design involves plenty of large HD photos, videos, animations, and a grid-like layout for faster browsing. On the other hand, B2B websites have a more serious appeal; with a minimalistic look and a responsive layout that works on all platforms.

2. Your Web Design Gets Leads

When you pull in the right people, you get the leads the prove it. Leads are individuals or prospects who have shown an interest in your product or service. They should provide their contact information in order for them to qualify as such. However, you can attract two kinds of interested individuals: a sales lead, and a sales prospect. A sales LEAD shows intent on actual purchases; whereas a sales PROSPECT needs further motivation in order to make a buying decision. But both are good signs that your web design is working as intended.

Adaptive Web Design3. Your Web Design Is Viewable on All Platforms

Creating a website these days – although easier – is still no walk in the park. You want to know that you’re getting the best quality for your money. Remember: this is a long-term investment. Why pay for something that your customers won’t be able to see on their tablets or smartphones? Not only are you wasting resources, you’d be losing opportunities too. Check that your website can be viewed seamlessly across multiple platforms for your users’ convenience.

4. Your Web Design Can Be Easily Updated and Managed

One of the reasons why businessmen, especially startups, are hesitant to invest in web design is because of the possibility of redesign and updates. They think that websites would need to be changed every year or so, thus costing more money in the long run. Not ALL businesses need a website; but if your web design has a solid foundation, then managing it should be no trouble at all. Make sure that your interface is user-friendly, so you can control the site even without hiring a webmaster.

5. Your Web Design Receives Compliments

It doesn’t necessarily have to be big awards or praises from industry critics. It could be as simple as someone sending you a quick email about how wonderful it was to use your website; or positive results on your online survey about your newly-launched layout. When people see something good, they’re also quick to commend it. So if you hear nice things, pat yourself – and your web designer – on the back.

Work with experts and consultants to know what works and what doesn’t. Whether you’re on your way to making a website or redesigning an existing one, don’t forget to seek professional advice from your Los angeles web design company to make the most out of your budget.

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Don’t Be Afraid To Animate Your Website

hen people hear the word ‘animation’, they usually think about cartoons, moving images, and lag. Unfortunately, loading time problems have almost been synonymous with utilizing special effects, that a lot of websites have refrained from using them at all. Sad really. Since there are plenty of advantages to incorporating moving imagery to a web page.

 Why Corporate Websites Avoid Animations

  • They think it will affect website performance when it comes to loading speed.
  • Hiring a web design specialist for such purposes are expensive.
  • Animations are not part of the web design package they purchased.
  • They don’t see any reason or purpose for using it.
  • They feel that it’s too childish or unprofessional.

There are several more misconceptions about web animations [Tweet Me!], but these are the most popular. Although a few are true (some web designers do charge extra for special effects – but it all depends on the kind you want); it doesn’t necessarily mean that corporate sites should do away with it entirely.

What Animations Can Do For You

In the end, it’s about user experience. Contrary to the notion that animations are just for show, they can have many functions based on intent.

The best example would be Apple’s website. They don’t really go big on animation; but their mastery of transitions and parallax scrolling is highly effective. Take a look at their iPhone 6 page. The typography will gradually fade in to introduce the product; while the phone image will slowly tip forward so you can view the screen. All of these add up for a dramatic finish.

Take note that the animations they chose didn’t affect load time or scrolling experience. It was all seamless. However, every aspect was delightful because it wasn’t just the everyday, boring, bland thing users see all the time in most websites. There were animations that drew you in because they contained a link, there were some that presented instructions, and transitions that were meant to instruct.

Animations are nothing without reason or purpose. Give them one and they will serve you better.

 Common Types of Website Animation

Transitions

These are the very basic and simplest effects to create on a web page. These include fade, drop down, auto-hide, and change in color. Can often be seen on menus, images, and sidebars, they breathe a bit of life to an otherwise bland layout. If done seamlessly, they can add to the total user experience (UX).

Sliding Content

This type of animation is extensively utilized for images and product samples. The most popular would be the carousel, also known as dynamic sliding content or content sliders for short. This lets a user scroll through each new item horizontally, while hiding the older viewed ones from the list. Some websites use this technique not only for images, but also for videos as well as downloadable content (like PDF).

2D Animations

This can be seen in more creative websites such as gaming, software, production, and visual arts. These days though, they are slowly being replaced by video, CSS3 and HTML5. However, the impact of 2D animation can still be competitive.

GIFs

Graphics Interchange Format or GIF for short, is widely-used today for both animated and static images due to its portability. As it’s basically a compressed file, there’s no need to worry about lagging issues. Although it’s being slowly replaced by CSS on web pages, it’s still a better alternative than flash animation.

Which Animation Is Best For Web Design

The truth is, ALL of them can be used for web design.

The trouble begins with implementation. The key to creating excellent animated web pages is consistency. Everything must flow smoothly, from one transition to the next, so the user doesn’t have to wait or feel annoyed at the outcome. Imagine having to wait for 5 to 10 seconds before an animation loads up onscreen. That can be bothersome and add friction to the overall design.

As a web designer, pick one or two types of animation that you can integrate into the design. Follow these main tips in mind to ensure you’ll be getting more out of those transitions:

  • The chosen special effect should serve a purpose.
  • Make sure the animations reflect the client’s business.
  • Check the tools you will be using to create the animation.
  • Weigh the pros and cons of using such special effects.
  • Verify that it won’t bog down or overpower the rest of the web elements.
  • Conduct testing on various platforms to ensure smooth user experience.

Final tip: modern web design is veering more on minimalism due to technological and lifestyle changes. Always opt for the simplest solutions first before selecting something more complex. After all, often, the most beautiful elements are those that seem inconspicuous. Take a look at your website and see if maybe a redesign is in order.

Get in touch with your local New York web design agency today and ask them about their animation practices.

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Why Do Responsive Websites Look the Same?

One of the best ideas for corporate web design today is to use a responsive layout [Tweet Me!]. For one, it looks clean and highly professional; two, it flows seamlessly on any digital platform; and three, it’s economical and SEO-friendly. For both web designers and clients, what more can you ask for?Perhaps, a bit of diversity.Have you ever looked closely at several responsive websites and thought: ‘they look eerily similar, don’t they’? That’s the dilemma. Sure, the web designer and developer may alter a few details – but compare them to the competitor and they will show the exact same layout. Why is this so? And is the future of web design doomed for monotony?

Responsive Web Design is Profitable

We can’t deny how responsive web design (or RWD) has shaped the digital landscape. As mentioned earlier, it benefits both parties (the web designer and the client) in terms of profit. The web designer doesn’t need to spend so much time and effort on separate templates. The business owner on the other hand, doesn’t have to burn holes in his pocket if he wants a mobile-friendly version of his site.

Users too, are quite happy with RWD. They can now seamlessly view their favorite websites on any platform without worrying about compatibility. Also, most RWD layouts incorporate minimalistic themes that are trending nowadays. It really does seem like the perfect solution. Until every website starts looking the same.

Although complete custom designs are more impressive, the truth is, they are rather expensive and take up a lot of time. Unlike tweaking an existing RWD template, designing a website from the ground up requires plenty of skill, time, effort – not to mention, money.

Responsive Web Design is Required

RWD doesn’t just cater to mobile phones. It also responds to desktops, laptops, and tablets. With so many devices coming out of the market, one fluid layout can answer these needs in a snap. Which is good for businesses and users. It all comes down to purpose. These days, there’s not much need for fluff – instead, everyone is moving onto sleek, minimalistic themes because a lot of people are on the go.

Another factor are the gadgets themselves. Most of them are touchscreens. Not just phones, but laptops and desktops too. That means web designers have to integrate this technological feature in order for a business web design to move forward. Design inevitably follows purpose: and this has drastically changed since gradient days.

Responsive Web Design is Successful

Indeed it is. So it happens that people have the tendency to follow what is fruitful. If you can recall the earlier years of flash animation, drop shadows, custom backgrounds, you’ll realize that every generation had been following one trend after another. Why? Because it works. The same is true for RWD.

And it’s not just RWD that’s been showing up in business plans everywhere. Content marketing, SEO, social media strategies – they’re all appearing in various company objectives because what matters most today. If something isn’t as productive, no one would even bother. Another reason for the RWD craze are the web designers. Whether you’re a pro or a beginner, you need to be in the know regarding the latest web design templates. And this, is one of them.

So does that mean you should steer clear of RWD?

Of course not. However, maybe it’s time to rethink your web design goals as a company. If you’re a firm catering to small business web design services, look ahead and envision the bigger picture. Are there other techniques that you can come up with so it doesn’t look cliché? How will you take various elements and make it unique? Is there a better RWD template that won’t appear monotonous even when used again and again?

As an NYC web design firm, we strive to find answers to such questions. How about you, are you prepared to bring responsive web design to a whole new level?

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Effective Use of Beautiful Typography in Web Design

Typography in web design is just as important as other elements [Tweet Me!]. Think about it: when was the last time you visited a site that contained piles of paragraphs? Did you stay and read the whole thing? You may have opted out or simple skimmed through the text in disappointment.When it comes to quality web design, typography isn’t just for show – it’s for readability. Although the use of images and video are becoming a trend, users (as well as Google) still deem text a crucial factor in the overall website experience. Typography matters most in businesses that require audiences to place their trust on the company. E-commerce sites are a good example.So how can you truly maximize the power of text? Here a few suggestions:

Use Typography to Separate Information

separate information

People do this all the time without realizing it. Whenever you write blogs, article contributions, and even in your journal, a few words will usually be in italics or bold. This is one way of separating ideas, giving them further emphasis. The same can be done with web design typography.

On your homepage for instance, you may use 2 to 3 different font styles to differentiate between various points. You may use BOLD text for your company name and slogan; then go for a simple sans serif for your service description; and finally settle with an italized font face for your headings.

This allows readers to easily digest your data. They will perceive each font style as referring to a different idea on your web page. This makes otherwise bland, boring topics look more fun and amusing. Make it better with proper spacing and font size. Remember: it’s all about readability. If users find your content hard to decipher, they could head for the exit button instead.

Use Typography to Add Character

add character

It’s easy to edit typography to match the personality you want to convey. In fact, there are websites that take advantage of this by letting their words do the talking – literally! If you have limited images, you can give more focus on your typography to steer the users’ attention. Not only will it keep them occupied (because they need to read something); it also helps support products and services.

A professional website typically will employ clean, simple typography. Whereas those involved with art, music, or culture can dab into more fancy text. In fact, a good web designer can even mix two contrasting ideas for a totally awesome effect.

Plainmade’s website for example, features professional black-and-white photos BUT uses typography so wisely that you can’t help but get drawn in. Theirs is proof that B&W even in modern times doesn’t have to be boring. With the strategic selection of images, plus good use of simple typography, you can turn plain into fabulous.

Use Typography to Grab Attention

grab attention

Think only images and videos have the power to grab attention? Since ancient times, words were used to convey strong messages, evoke emotions, and open imaginations. Images are good for quick, short bursts of information. But if you want something solid, go for text. It makes users think, visualize, and convince them to take action.

Surprisingly.com.au knows this fact. Their pre-launch web page is testament to how effective good typography can be. Carefully chosen words can stir your soul; provoking you into action. They used this concept to collect an audience even BEFORE their actual content is released.

An experienced web designer knows the true abilities of typography. Aside from getting vital information to your users, it can create a whole new character for your website. If you feel that you haven’t really harnessed its true powers yet, get in touch with your web design firm today for a consultation.

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Design a Website for Your Buyer Persona

If Bob comes across your website, what’s the first thing that he’s going to do? [Tweet Me!]

You probably have many Bobs – perhaps even a Jane, Mark, or Mary. Who are they? They are your buyer personas. A buyer persona is part of your marketing strategy; they are in-depth profiles of individuals or groups of people you wish to attract to your business. With personas, companies are able to visualize who their customers are, how to relate to them, and how to better answer their problems.

 Why You Should Make a Persona

If you don’t have a buyer persona yet, consider creating one as soon as possible. Here’s why:

Without a specific consumer in mind, you will end up sending mixed signals. Different people respond to different things; knowing what these are will narrow down your design process, as well as better serve their specific concerns.

Buyer personas can create awesome purchasing experiences. Just like in a real store, customers who feel that they were understood and NOT pressured into buying will come back. The same is true for websites.

Your overall performance will be streamlined based on the persona you create. In terms of web design, this means more customized content, valuable information, and targeted responses.

You eliminate confusion. One of the reasons why people visit websites is to seek answers to their questions. If your site doesn’t give order to chaos, you’re not helping anyone.

It is suggested to create 2 to 3 buyer personas so as to widen your range of customers. Think of it as a win-win situation: your costumers get more value from your business; while you receive more sales because they like the buying experience you deliver.

And who wouldn’t want that?

 Where To Begin

Don’t have a clue on where to begin? There are three major resources to get started on making your own buyer personas.

  • Website Analytics. The best way to start is by checking your own website for user habits. See what kind of content they lingered on the most, what pages they didn’t visit, and what keywords they used to locate you.
  • Use social media to your advantage. Listen to them on Twitter, Facebook, or Instagram. What are they most interested in? What do they deem important? Youcan also find your potential clients here.
  • Make a survey! The best way to find out more about your customers is to ask them yourself. You may use any method for this purpose. Do a survey or interview them. Interact on various social media platforms, gather data from your sales team, or get insights directly from your target market.

  Make It Personal

The more information you put on your persona profile, the more useful he or she will become. Let’s take a web design company as a good example. You can make a buyer persona of an IT executive for a start. Aside from a name and job title, bring him to life with the following attributes:

  • age, gender, location
  • company, salary
  • details about her actual work
  • education and family
  • hobbies
  • spending habits
  • possible concerns about your service

Next, write down what your goals and challenges are in relation to this persona. Of course, the end goal would be for this persona to become a customer. However, as you contemplate about the possible problems he might have and how your service (which in this case is web design) can help, you will eventually come up with specific solutions.

In turn, you can use these to improve the structure of your website. For instance: your IT executive, Bob, wants to please the CEO by re-designing their corporate profile. But they don’t have a big budget. What you can do is to offer promotions or one-time deals to steer him in the right buying decision.

You may include free consultations as a first-time customer; or promote your most affordable web design package by putting it on your homepage. As Bob is an IT executive, impress him by showcasing a responsive layout that looks clean, professional, yet stunning. Seal the deal by putting easy-to-spot links to your previous works.
Design your website based on the customers you want to attract. Let them know that you understand their unique needs; because at the end of the day, both you AND your end user will benefit from this strategy.

How did YOUR buyer persona get you more clients?

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2015 Web Design Trend Predictions

Time flies by fast and before you know it – 2014 is going to end. Is it too early to predict what 2015 has in store in terms of web design? Not really. In fact, you can use the remaining months to prepare your website for any changes or updates that would be trending in later months. When was the last time you had a redesign, or modified your site’s content?

Take a look at the top three designs that could be the key to an exciting 2015:

Intuitive Tiled Displays

This form of web design uses ’tiles’ or ‘little cards’ to display their content. It can be structured vertically or horizontally, in neat rows; or aligned in random positions. While some folks may argue that it looks cluttered, a lot of big name websites actually employ this type of design. Take Pinterest and Spotify as examples. Recently, Twitter and Google have also switched their layouts in favor of cards.

Why It Works:

A great advantage to tiled web design is convenience, both for the user and the website. Depending on the type of cards you use, you can put up to 20 different content in a single page. Plus, it looks awesome on mobile. With the different devices users own these days, a tiled web page is a cool way to browse through stuff. Information is more digestible, and it feels more personalized.

Creative Cartoons and Illustrations

From backgrounds to icons, hand-drawn images are getting more spotlight in recent years. You don’t see them in kids’ websites anymore: visit blogs, gaming, entertainment, and design websites and you will see a rising number of illustrations. It’s not just cute, colorful images – today, styles range from pencil sketches to retro drawings. It’s definitely a neat approach to showcase your creative side.

Why It Works:

It’s no wonder that illustrations are highly appealing and pleasing to the eye. Once people see pictures, they are immediately attracted to it. On top of that, the addition of bold, bright colors has psychology in it. For instance: the use of red, orange, and yellow by food companies is linked to creating appetite for their customers. The same can be applied in web design. Businesses in healthcare for example, can employ shades of blue or green to help their online image become more trustworthy and relaxing.

Videos Over Text or Static Pictures

Modern web design nowadays is all about simplicity. Say goodbye to bulky images or surprising transitions. In addition, people’s lifestyles are changing. They are no longer glued to their desks, lazily scrolling down information. They are on the move – and recent technology has allowed us to carry the world in our pockets. So how do you deal with customers who can’t be expected to wait? Show them a video.

Why It Works:

It’s no wonder that Youtube is one of the biggest social channels in the world. People LOVE videos. It’s fast, easy to understand, and shareable. Huge businesses like General Electric use videos for product demonstrations. Marketing websites like Mod Girl also utilizes them to drive users to take action. You don’t have to fill your entire page with them. Put them as your site’s introduction; or make use of them only to drive certain points. They are however, a great investment for the future.

What do you think about these predictions? Will they be the next big thing come 2015?

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Common Pitfalls That Prevent Your Website from Converting

Often, we don’t see what’s already in front of our eyes. That’s the reason why time and time again, people do the same mistakes they did before. This scenario can be avoided if they only took the time to 1) test their final outcome; OR 2) ask for a third-party opinion. The same is true for web design. You might think it’s cliché that web designers – even pros – commit similar errors repeatedly. It’s not because they’re no good. Usually, it’s simply because they don’t see these mistakes.

So to help you avert constant blunders, especially in the UX (user experience) department, here are three of the most popular web design gaffes – and how to fix them.

UX Common Error #1: Designing ONLY for Desktops

Did you know that more than 4 billion people worldwide use a mobile phone? Imagine if you can get that much attention for your website. That’s thousands of views a day; and out of those clicks, who knows how many of them will turn into real sales? Certainly a perfect opportunity you wouldn’t want to miss.

You might be surprised that there’s still a good number of businesses out there that have no mobile/responsive websites. Perhaps they don’t see it as a smart investment due to their company size; or because it’s not in line with their firm’s objectives. These are acceptable reasons. However, if you don’t fall under those specific terms, maybe it’s time you check some local web design companies.

Fix this by:

• carefully studying your company goals and objectives. Will a responsive website benefit your firm in the long run? Or is it an unnecessary expense?

• creating a survey that targets your mobile audience. What are their browsing habits? What are they looking for when they search the Web on their smartphones?

• ensuring that your digital components (images, links, layout, etc.) are easy to use and access on mobile platforms. Don’t forget to do applicable testing methods.

UX Common Error #2: Overlooking Good Copy

What exactly is a ‘copy’? In simple terms, these are words that are meant to solicit any type of action. Be it to sell, convince, or inspire: a good copy can prompt readers into doing something. What many businesses don’t realize is that the text that goes into their websites are just as important – if not more – as their web design.

A website can have the fanciest animations, the most stunning pictures, or contain the best products; but if their copy isn’t enticing or clear, it won’t be enough. Online users often want to know more about the businesses they are interested in. And images can only go so far.

Fix this by:

• hiring separate copy writers to create content that converts.

• analyzing heat maps to see which copies your users spend the most time on.

• getting expert feedback from your audience! Install a feedback form that they can fill out before they exit a page; OR make different copy variants for testing.

UX Common Error #3: Becoming Inaccessible

It’s obvious that every website must have a Contacts page – but why are most folks still frustrated? It’s either 1) your details are NOT updated; OR 2) you don’t respond right away. If you’re operating an e-commerce website, having multiple forms of contact information is essential. So aside from a form customers can fill out, make sure you include business emails, a physical address, and a local phone number.

People will tend to trust a business more if they are easy to reach. Just as vital though, is your response time. And don’t just reply to positive feedback. Complaints and suggestions should be addressed at a faster rate to avoid bad publicity.

Fix this by:

• adding a live chat feature on your web pages. This assures customers that someone will be there for them anytime they need assistance.

• checking that the information listed on the Contacts page are ALL still functional.

• including pop-ups or nudges in pages with high abandonment rates. These should direct them to a Support page where they may leave comments or suggestions.

What Do All These Fixes have In Common?

Testing. Most of the time, these mistakes can be easily spotted if one only took the time to test their web design. There are lots of free resources online if you’re on a tight budget. But for better analysis, it’s best to consult expert web design services.

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4 Crucial People For a Successful Web Design

Behind every great website, are great people.

It’s not easy crafting a page from scratch – you must think of a wonderful layout, the web elements to be included in it, plus a crafty copy to get users engaged. It’s true that several websites were done by a single individual (due to budget concerns, perhaps?); but the more specialized your staff is, the better the turnout will be.

A great website must be built by great people: those with high skills – and preferably with a lot of time on their hands, too. Let’s see who they are.

1. The Web Developer

Need interactive CSS elements on your page? Call on your web developer to make magic happen. Also known as programmers, these people are the ones responsible for the technical aspect of a website. From basic HTML to complex Javascript, trust their expertise to develop codes and applications befitting your client’s needs.

In large companies or web development firms, there could be whole teams of programmers dedicated to each tier of a project. For example: a two-people team may be composed of someone handling client specifics such as the site framework, while the other person works on the server-side of the project. Both are still web developers, although each manages a unique duty.

2. The Web Designer

Contrary to popular belief, a web designer is NOT the same as a web developer. A web designer may or may not possess coding knowledge like a programmer. Nowadays, a programmer can evolve into a web designer, but the latter must be familiar with the basics of coding if he wants to strengthen his skills.

In simple terms, a web designer is in-charge of crafting creative web designs that works seamlessly on most platforms. They deal with putting together web content such as images, text, video, audio, and animation. Web designers typically have a keen eye for detail; with a background on online marketing in order to produce quality design that truly engages people.

3. The Graphics Artist

This person handles all components relating to the arts, like photos and typography. Also called a graphic designer, his main role is to make, assemble, and approve images that would go on a website. Some firms call on their graphic artists to create custom typography as well as company logos.

His key objective is to ensure that ALL art-related content is relevant to the brand and conveys a strong message to online users. He works closely with the web designer to achieve a flawless layout. A graphic artist uses plenty of online and offline tools such as Photoshop and CorelDraw to make unique, interesting images.

4. The Copy Writer

Last but not the least, is the copy writer. He is responsible for all text content that goes into the web design. Whether it’s a label for the CTA or a new blog post, he needs to make sure that the words will convince users to take action. A copy writer actually does more than just write (although that is the main task).

He also edits, researches, and approves written work. Today’s copywriters also need to be marketing experts. Text in SEO is highly valued; so a good copy is essential for good traffic. Aside from developing verbiage that gets attention, he must emphasize on quality that’s unique, fresh, and comprehensive.

Success In Numbers

Not all web design companies will employ these people for the same purposes. At times, a web developer may act as both programmer AND web designer, based on the type of project being taken. Meanwhile, bigger firms may hire several individuals just to handle the website’s layout. It really depends.

There is NO one ideal solution as to how many people should handle web design. However, if tasks are delegated to experts, then the chances are high that the outcome will be successful. So when choosing a web design company, pick an agency that employs people with passion.

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