Anatomy of an Awesome Call To Action
How to Make Call to Action (CTA) Right
• Smart Use of White Space
An appealing web design is usually constructed with color variance, matched altogether in unity. Be mindful that the CTAs are placed on the background so it is smart to consider making it visible despite of mixed colors surrounding it. And the best way to handle it is through the use of the white space. The image below is a crystal clear example of how the white space stands out amidst all the designs on the page. It doesn’t merge and is not lost.
• Add Attractive Color-layouts
Drive the eyes to the layouts by using attractive colors that stand out. But always keep the unity upheld because although you provide highlighting colors, there shouldn’t be any clashing on the design.
• Provide a Sense of Urgency
The moment the visitor sees the CTA, there should be a realization with a need to fill up the form urgently. This is quite a tough SEO marketing strategy, but provides amazing benefits when configured properly. Words and the overall layout should unite on the message, which a visitor will find answers to his/her questions and problems.
• Use few words
CTA is not an article or any list post so you have to put in mind keeping the texts short. A few words are enough to deliberate an urgent need to do something. Choose your words appropriately, to the point of what’s only necessary. It is not ideal to use lengthy texts.
• Clean Layout
Keep the layout clean and pleasing to the eyes. Making it cluttered will most likely generate you with bounce rates, instead of leads. CTAs should provide bare information, enough to encourage the visitors to do the desired action.
3 Biggest Mistakes in a Call to Action Development
photo credit: nebula.com
1. Non-engaging Position
Position matters to make the best out of CTA. No one will generate any lead when CTAs are located in the least noticeable area. How to deal with it? Simple. If the CTA contains light colors, place it one darker backgrounds, and vice-versa.
2. Placed Above the Fold Section
The most important information is always placed above the fold section. CTAs are ideally placed in that position because it will put the website at risk. So where should it be placed then? Simple again. They should be placed on the right side or left side of the fold.
3. Unclear Texts are Used
True that there should be a few number of words, but it doesn’t mean they are not that important. Unclear texts, in the sense that the words don’t provide an accurate information. For example, the written words are “Click Here”, does it sound a specific urgent action? It was not mentioned why should the visitors click it. Make the texts clear instead. Specifically, terms like “Buy Now” and “Contact Us” are more ideal to use.
The Bottom Line
Call to actions or CTAs are helpful for every online business, but it is important to take note of the ways on how to properly create them, including the risks that should be avoided during the development process. The result is either of the sides of the coin. One side leads to conversion and the other to bounce rates. If creating an awesome call to action is hard to accomplish, the nyc web design can provide the best help. Seek the proficiency of the experts.